The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
One of the hardest parts about working in digital marketing is that the tools we use are always changing. What worked last week may not work next week, and we
If you’ve ever been deep-sea diving, you’ll know that there are many gems under the big blue that we have yet to explore. Just as divers watch the changing of
User experience is a huge consideration when social media platforms tinker. The response can vary, but we are seeing some mixed reviews to some of the offerings on social media.
The content you make is the face and voice of your brand. It’s the first thing people see when they visit your social platforms – and if you’re doing it
We’re sorry to break it to you but there’s a good chance that most of your customers didn’t choose to make a purchase because of your clever tagline or your
Everything we’re passionate about can be narrowed down to the one thing: the experience it creates for us. Think about the last time you did something you loved. Now think
We live in a society that is highly saturated with products and services. Consumers take their time when buying, and they don’t buy the way they used to. Think about
After months of speculation, Facebook’s Mark Zuckerberg revealed a big change to the platform’s algorithm. It’s one of that has a lot of business owners watching. It’s one of the
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
