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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
How Your Social Media Approach is like Watching a Solar Eclipse
As many of you already know, Monday August 21st marks the first total solar eclipse since 1979. A total eclipse is when the moon passes between the Earth and the
Should You Advertise on Facebook’s Audience Network?
First things first – what is Audience Network? According to Facebook, “Audience Network lets you extend your ad campaigns beyond Facebook to reach your audiences on mobile apps, mobile websites,
How to Use a LinkedIn Drip Campaign to Connect with Quality Leads
Depending on your industry, your goals for social media might be less tangible than a traditional e-commerce business. But, if you’re using social media to market yourself, or your company,
4 Emails You Should Be Sending to Your Customers: Part 2
When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your
How To Get Into Your Posting Rhythm
When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content
How to Avoid Nuclear War on Social Media
One of social media’s biggest benefits is that you can interact directly with your audience. However, this opens the door to trolls and other kinds of negativity. If you’ve ever
LinkedIn Joins The Multi-Image and Native Video Game
Let’s be honest: LinkedIn’s lack of options when it comes to sharing multiple photos or video within posts has always been for lack of a better word, well, ANNOYING. That’s
5 Types of Emails You Should Be Sending to Your Customers
It’s no secret that we’re all believers in the magic of social media marketing and the value it adds to brands. However, many businesses tend to forget that email marketing