The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you think that social media is just a place to push your message, change your mindset. Social media is becoming a customer service channel where your audience expects responsiveness.
Despite being a late arrival and adoptor of the Stories format, it’s no secret that Instagram Stories is outperforming Snapchat on all levels. In November 2017, Instagram’s “new” feature already
Instagram and YouTube are focusing on personalization and some people aren’t happy. Meanwhile, Facebook and Twitter take similar actions to regulate political ads on their platforms. Personalized News Feeds for
If you own or operate an international business, you’ve likely had internal discussions about General Data Protection Regulation (GDPR), which took effect May 25th. This is a data privacy effort
For most web devs and business owners, the phrase “SEO audit” is little more than a chore that gets taken care of every six months. Some website managers will even
Being creative pays; but it’s not always in the budget to have an in-house graphic designer, especially if you own a startup or small business. No Photoshop? No problem! Luckily,
Did you catch the season premiere of 13 Reasons Why recently? Don’t worry — we won’t post any spoilers. But in lieu of the premiere, we’re putting a bit of
It happens too frequently for some businesses: you spend part of your day writing up a massive, well-researched blog post that you are certain is going to get you leads.
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
