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Everything You Need To Know About Creating a Digital Marketing Strategy
What is a digital marketing strategy? Do you even need one? How do you create a digital marketing strategy, and what should be in it?
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Recent Case Studies
Case Study: Lead Generation Marketing Strategy for Medical Device Sales
For specialized products, like medical devices, generating leads from the right audience poses unique challenges. A lead generation marketing strategy, bridging the gap between businesses and potential customers in the
Case Study: How a Website Redesign Launched a New Brand
In the face of adversity, many businesses not only survived but thrived through the pandemic. Among these success stories were San Diego Family Mediation and Orange County Family Mediation, sister
Web Design Agency Case Study: Creating a Website That Converts
Unlocking the potential of your website goes beyond just aesthetics; it’s about creating a digital handshake that welcomes and guides your customers toward making that decisive click. In this case
Case Study: Using an Employer Branding Strategy To Attract New Talent
As a pioneering semiconductor manufacturer in Germany, our client was looking to cultivate a strong global presence but found it challenging to compete against US-based big tech companies in talent
Inside KWSM
KWSM Pursues Greater Understanding of Team Member Work Traits
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Making Agency Operations More Efficient | KWSM Mentorship Program
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
KWSM Leadership Program: Discovering the Leader Within
The KWSM Leadership Program is a 12-week course designed to help team members discover the leaders we can all learn to be. CEO Katie Wagner guides a group of like-minded
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Latest Posts
How To Create A Unique Holiday Vibe For Your Brand
Although the holidays are a season of togetherness, it’s okay for your brand to strike out on its own path. With everyone re-decorating their websites and social content to look
How to Get Last Minute eCommerce Sales this Holiday Season
The holiday season is a crunch, and while you likely got your eCommerce business positioned early, do you have the stamina to entice the procrastinators? It’s no surprise that
The Social Media Trends To Prepare For In 2018
It’s December, and that means it’s time to start thinking about how you’re going to handle 2018. It might seem daunting, but having an idea of the trends rolling
Local Business to Get Customer Sales Boost with Newest Facebook App
Local businesses are often forgotten on large-scale social media platforms. However, Facebook is focusing a new app on them designed to generate more customers walking through their doors. It’s one
Staying Organized in the Social Media World
Managing your company’s social media accounts isn’t always a walk in the park (there’s a reason companies pay us to do it for them!). Between staying up-to-date on current trends,
The Dos and Don’ts of Instagram Content Creation
When it comes to appearance, you cannot afford to make mistakes on Instagram! How your feed looks can influence whether a user opts in to follow your account or not.
Benefits of High Res and DIY Content
It’s true what they say: there’s a time and place for everything. If you’re planning a snowboarding trip, you’re probably not going to pack a bikini and sandals. However, the
Is the Grinch Stealing your Organic Reach this Holiday Season?
When it comes to pushing out your content, Facebook is taking a close look at whether you’ve been naughty or nice. The algorithm decides whether you get lots of organic