The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
LinkedIn is a great tool to build your professional network. But have you ever left a business event forgetting the name of someone you wanted to chat more with? Trying
Do you manage a Facebook Group? Now you can host Watch Parties. Also, Pinterest celebrated a milestone, and Instagram plays with adding IGTV into its main app. Here are the
We have spent months working on the future of our brand until we got it just right, and now the day has arrived that we announce a new look and
If you have ever used or managed a social media channel, the term picture credit (PC) should not be new to you. Unless you are creating all of your own
Evergreen content is timeless. It’s the type of content that is relevant now and will continue to be relevant long after it is published. It can show up in a
Chances are high that you have run a report in Google Analytics before and have come across a startling realization: you have a significant amount of traffic being labeled as
Instagram is working on new features to protect you from hackers and trolls, while Twitter cracks down on fake accounts. Here’s what’s trending in social media this week. The Benefit
Your brands social media channels are a massive part of your brands identity; it’s your lifeline in terms of quickly reacting to customers and spreading the word about upcoming
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
