The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
At KWSM, we are always looking for ways to better serve our clients and make digital marketing accessible to businesses of all sizes. To that end, we’re proud to announce
Didn’t think football had anything to do with digital marketing? Guess again. It’s probably one of the largest campaigns you’ll see each year. The campaign starts in August with its
As our digital world and our demand for instant gratification grows, we have found online shopping to be very convenient. Facebook has stepped into the world of e-commerce and has
You may already be familiar with some of the ranking factors Google considers when ranking your website in search results. You may also be aware of how Google determines a
Instagram is creating more features to keep you safe while surfing its feeds, and YouTube brings non-profits together. But the big story is the testimony on Capitol Hill. Here’s what’s
Have you asked yourself this question staring at your stagnant Instagram follower count? Instagram is colorful, personable, and relays your visual story better than any other platform. It is
We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot
As Instagram continually makes changes to their algorithm, it is important for users to keep up in order to stay relevant on their feed. The chronological order of posts on
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
