The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Here’s the scenario: Your business has built an effective full-funnel advertising campaign on Facebook. For the first couple of weeks, you saw record traffic coming through. Yet… Starting in the
It’s been a while since Facebook acquired Instagram, but after the photo-sharing platform’s founders announced their sudden departure this week, rumors pertaining to the alleged reason why are swirling. Meanwhile,
If video is the king of content, then YouTube is the kingdom of videos. While we all have enjoyed plenty of funny cat videos on YouTube, we also
There are many different audiences you can choose to market to online. Using powerful algorithms and website pixels, you can target people at all points of the buying cycle. Whether
For this week’s Social Media Help Desk, we’ve got the home field advantage! We’re back in our Orange County office for this week’s broadcast with guest host Alexandra Hall discussing
Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating
A stellar social media marketing strategy can mean the difference between landing a new client and garnering a momentum of exposure or staying stuck in a rut. LinkedIn should be
If you’re a business owner who executes Facebook advertising, you’ve likely heard the term “funnel” get thrown around. It stems from the idea that purchases aren’t a simple yes/no action,
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
