The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
A happy consumer that shares their experience with your brand is the best social proof your brand could ask for. Reviews can make or break your credibility, so knowing how
Whether you’re a startup or an established company, most owners can agree on one thing: The Internet is good for business. With that said – We’re not here to
Facebook is taking things 3-D. Meanwhile, Twitter recently announced that it was implementing emoji equality for all, and Pinterest is gearing up for the holiday season! These are the stories
Admit it, every time you get a new page like, you get a little kick of adrenaline. We’ve all spent years chasing likes on our Facebook pages. For a
Most businesses use social media to talk about, well, business! They post their products, talk about their services, and even discuss pricing. If you’re like most consumers, then this isn’t
You don’t need to be in the running for a Pulitzer to write a good blog. All you need is some valuable information and a spare hour, and you can
Now that Instagram has mastered shopping within business profile posts, it set its sight on Instagram Stories. Avid online shoppers like myself were especially happy with this new feature that
Building a strong online presence for your business can be a tough feat. As competition rises daily, it is important to take the necessary steps to stay on top in
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
