Whether you’re a startup or an established company, most owners can agree on one thing: The Internet is good for business.
With that said – We’re not here to ask if you have a website. Instead, we’d like to raise the question… Is your website performing in your best interest? Too often, we hear stories of that “set it and forget it” mentality. The idea that after you build your site, you’re done. It’s easy to get caught in the weeds of every day work and lag behind.
Here are three reasons why you need a website audit:
1) Lost Conversions
You may not know it, but your website could be costing you business. What looks like a pretty cut-and-dry digital strategy actually has a lot of moving parts in the back end. Take landing pages, for example. Let’s say you are selling a product or trying to generate leads through an email contact form. You constantly adjust your advertising but are still not getting the results you want to see. Believe it or not, there’s a good chance that you’re losing out on conversions. From slow load times to broken links, it’s important to stay on top of the consumer journey.
2) Social Optimization
One word: Pixels. If you’ve run any advertising on Facebook, you know that without an optimization goal for your campaign, advertising can lose a lot of strength. Pixels are at the core of these optimizations. Placed on different pages of your site, they fire information back to your social campaigns, and help the algorithms serve your ads to the right audience. They provide valuable reporting metrics like landing page views and purchases, to help identify which ads are performing best. If your site hasn’t properly implemented these pixels, you risk advertising using flawed data – Which can lead to missed opportunities.
3) Usability
When designing a site, it’s commonplace to get a bit of tunnel vision. Creating a customer experience that’s more akin to how your own brain works than it is to relating with your target audience. Professionals can give insight on the big picture. Answers to questions like which sites are driving the most traffic, and which audiences are converting the best. Or better yet – Why bounce rates are high and time on site is low. By doing a deep-dive into the analytics, the data slowly begins to tell a story, and your team receives actionable items for improving the business.
You’ve got enough on your plate. Hiring professionals to review your site can make a profound impact on your organization.
Are you ready to launch a website that builds your credibility, converts visitors into customers, and generates the results you’ve been looking for?
How well does your website tell your story? Today’s consumers
expect to have a flawless experience on the Internet. Your website
must be ready.
CLICK HERE to learn more about KWSM Production Services.
