The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s the greatest time of year – and it’s clear that there are ways business owners should, and shouldn’t be promoting their products and services this month. On today’s Social
When you are planning a vacation or time off, you may be wondering how you are going to keep your social media marketing up and running without you being there.
At KWSM, we work with a wide range of clients from restaurant owners to lawyers and even cities! As technology continues to grow rapidly local governments have realized what a
There’s been a huge amount of change in the world of social media. LinkedIn is testing its own version of Snapchat’s Stories. Instagram is changing profile layouts and Google is
It is very likely you have heard about content marketing and why it is crucial for your B2B business. Unlike other forms of digital marketing, content marketing anticipates and meets
With December upon us, it’s important to map out the month and to develop a plan on navigating the holiday around your business and marketing materials. You’ve got the tree
A lot has happened across some of the biggest social media platforms. Snapchat has a new shopping channel that Black Friday and Cyber Monday shoppers will love. YouTube expands into
Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching videos online has increased by 80 percent. By 2019, internet
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
