The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
It’s no secret that your website’s loading speed is the key to getting conversions. No matter how great your social strategy is, if your potential customers are forced to wait
When you board a plane, train, or automobile, you trust the person at the controls to get you safely to your destination. When you join a company, you expect your
You spot something epic; and like millions of others, you stop to pull your phone out to record it. Question: do you hold your phone vertically or horizontally? If you
Businesses aren’t just capitalizing on March Madness this spring; they also are seeing green with their social media efforts around Saint Patrick’s Day. There is a lot of competition, and
LinkedIn’s trending topics keep its audience engaged, Facebook takes big steps to earn back our trust, and Instagram may become the new Pinterest. These new features on each of these
You spend dozens of hours planning your social media campaigns, your content and growing your audience in order to inspire them to invest in your brand. The problem is
You have an established company, created a social media strategy and are finally ready to start running ads. You have the copy and the perfect creative to match and probably
You don’t have to be a social media expert to know what a hashtag is. Do you know how to use them properly in order to maximize the reach on
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
