For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Twitter is an amazingly fun channel, but it can also be a frustrating one as well. But it is also one of the strongest channels in terms of networking and
You don’t have to work in digital marketing to know about podcasts. In it’s simplest form, a podcast is an episodic series of digital audio files which a user can
While there are plenty of social media platforms out there for businesses to utilize and connect with their audience, there is nothing quite like Facebook. With billions of active users
2019 is officially here, and social media companies just keep on changing their apps with new and exciting features! Facebook just started testing call-to-action (CTA) Stickers that businesses can add
It’s no secret that compelling and interesting visuals are becoming more and more important across every single social media channel. Videos in particular are on the rise. Facebook believes
Encouraging your employees to be involved with your social media channels is a strategic approach to get that networking effect and grow your reach. If they decide to share or
With a New Year comes new changes to social media. Instagram is letting you share your favorite tracks and songs with your friends, Facebook Messenger is upgrading its camera with
If you have been keeping up with KWSM lately, you know that we’ve had quite a bit of good news to share. 2018 has truly been an amazing year for
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
