For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
We are just a couple weeks away from the first Social Media Bootcamp class of the month-long series, and we’re starting with Facebook. After all, it’s one of the most
Creating a connection with your audience is important, but how often is too often? There is a fine line between being active on social media and being bothersome to
Swipe right for the next video? Nope, it’s not Tinder. It’s YouTube! Here’s the inside scoop on all of your social media news. YouTube introduces a new option that lets
When creating a website or landing page, you will most likely have a contact form somewhere on your page. This form gives anonymous prospects the ability to leave behind their
Everyone is always looking for the next best thing. In the social media world, something new doesn’t necessarily mean it’s been improved! This week on the Social Media Help Desk,
Are you ready to get your business in it’s best social shape for 2019? KWSM Social Media Bootcamp is back and ready to help your business achieve all of its
How often are you actually on your social media channels? Twitter is testing a new layout and analytics that could change your appearance. Meanwhile, Instagram opens the floodgates to sharing
Twitter is an amazingly fun channel, but it can also be a frustrating one as well. But it is also one of the strongest channels in terms of networking and
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
