How often are you actually on your social media channels? Twitter is testing a new layout and analytics that could change your appearance. Meanwhile, Instagram opens the floodgates to sharing to multiple accounts simultaneously, and Google helps businesses share product information in search results. These are the stories trending in social media this week.
Twitter Tests A New Desktop Layout
Twitter is testing a new desktop layout. The new changes in the desktop allow for easier access to bookmarks and also include a data saver mode. Night-owls will get to enjoy a Night Mode that’s easier on their eyes for when they are tweeting during late hours. Other changes include the profile section covering two-thirds of the page. A trends panel has also been added. and the platform removed the tweet activity chart. Twitter claims that it will function faster than the old desktop version as well. The massive social media platform intends to move to this new layout over the next several months.
Instagram Lets You Simultaneously Post to Multiple Accounts
If you have several Instagram accounts, rejoice! Instagram is now letting you post to multiple accounts simultaneously! This new feature will be great for brands that have multiple accounts for different audiences. For example, IKEA has an Instagram account for every country (such as @ikeausa, @ikeaspain, @ikeanederland, @ikeaturkiye). It remains to be seen just what kind of an impact this will have on Instagram since it will essentially be sharing duplicate content across different accounts. This is an interesting move as spam social media channels have been fighting replication of spam on multiple accounts simultaneously.
Google Helps Businesses Share Product Information in Search Results
Google is updating its Manufacturer Center with an option that lets businesses put custom product information into search results. Product information will feature the words “From the Manufacturer” in the search result listings. This new update will allow businesses to have more control over how their products actually appear in search results and could be part of a larger effort to make Google expand into ecommerce, a move that rival Amazon would likely not appreciate if more users turn to Google for product information when shopping.
Speaking of online search, did you know that 85% of B2B marketers say that lead generation is their most important content marketing goal?
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