The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
If you use LinkedIn for your lead generation, networking, or hiring, you may have run into the “commercial use limit” set by LinkedIn. This limit restricts you from using LinkedIn
Instagram Stories are a great way to get in front of your followers and show a glimpse of your brand on a day to day basis. Creating content for your
KWSM: a digital marketing agency is made up of a team of journalists. Every client we work with has a story, and it’s our job is to tell it. Sometimes
This week, Facebook held its F8 Conference, which reveals big initiatives the company will move toward, allowing developers and entrepreneurs to start planning on how to capitalize on the changes.
Facebook, the king of social media platforms, debuted a new ‘do this past Tuesday. On the heels of Twitter’s recent makeover, Facebook, too, updated its app interface with a fresher,
No matter the offer, sometimes people do not want to fill out a form. It has nothing to do with your business; it’s just a personal preference. For example, some
Nothing speaks more to the cultural significance of social media than when one of the “big players” in the industry releases news of a change coming to the platform and
Have you ever scrolled through Facebook Messenger and found a message from your favorite retailer sandwiched between a message from your old college roommate and one from your sister? Chances
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
