The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
You’re going to want to keep your eye on the “update” button for these new features coming to YouTube, Facebook, and Instagram. In the news this week, YouTube Creators gain
We’ve had a lot of questions since our last blog post explained what is an SSL certificate and why does your website need one. We now find that people who
Influencers come and go – but no one has lost followers as quickly as James Charles did last weekend. This week on the Social Media Help Desk, I sat down
Adding hashtags to your Instagram content has been a best practice since the creation of social media, or so it feels. We all know that adding hashtags to your post
At KWSM, we work with a variety of businesses in different industries. Clients like our ability to quickly learn their industry and covey the messaging properly. One of the areas
The F8 Conference was filled with a ton of reveals – yet we still find ourselves with another week of updates in social media news. That in itself is the
We’ve all been there; we’re sitting, reading through the industry’s most prominent news aggregator site catching up on the day’s marketing-musts or watching an influencer’s latest viral video, interested enough
When Facebook talks – we listen! This week on the Social Media Help Desk, our host Katie Wagner is sitting down with guests Stephen Wagner and Olivia Riley to discuss
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
