Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center.
Conversational marketing can be played out in a few ways, and the most common one is a chatbot. A chatbot can be placed on your website and social media direct messages. This allows your company to be instantly responsive 24/7. Bots can be programmed to answer any variety of questions your clients may have.
Chatbots and Conversational Marketing
There are many reasons you should consider incorporating chatbots into your conversational marketing efforts, but the two biggest benefits are improved customer service and saving employee resources. By adding a chatbot to your site it allows customers to engage just as if they were talking to a member of your sales team.
Basic chatbots can answer simple questions and generate leads. They can generate leads by having your customer fill out a contact form before reaching the chat. You can even design a bot to handle the screening questions you would normally ask a lead to determine how qualified they are. More advanced bots can handle client complaints, pay bills, make orders, take reservations, and more. As customers become more in tune with chatbots, they will be a critical part of the buyer’s experience.
What are other types of Conversational Marketing?
Any type of marketing that is more personal and interactive can fall into conversational marketing.
- Facebook ads that prompt readers to chat give you the ability to make them feel like they aren’t just someone on your list.
- Personalized emails allow you to use what you know about the customer and share the most relevant information with them.
- Virtual shopping assistants help buyers discover exactly what’s best for them, similar to having their questions answered by a salesperson in a brick-and-mortar store.
- Personalized content shows customers relevant content based on where they are in the buyer’s journey, their demographics, their location, and any other information you have on them.
There are many ways to implement conversational marketing into your marketing strategy. Doing this will improve your customer experience and increase sales. According to Forbes, 91% of shoppers are more likely to buy from companies that personalize the shopping experience.
Is it right for your business?
Are you frequently answering the same questions, want a new way to create leads, want a new way to reach your customers, or want a new way to serve your customers? Then conversational marketing is a great addition to your marketing strategy.
Chatbots are a great way to serve your clients but can be difficult to optimize for your business. Talk to KWSM to see how to best add conversational marketing to your marketing strategy.
Having conversations with your customers is a great way to turn potential clients into loyal customers.
Do you need to start marketing your company, but aren’t sure how to get started? Or maybe you’ve been engaging with your audience, but can’t seem to get the results you want.
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