Author: Matt Enser

Web designers optimizing landing page for conversion rate

How to Design Pages That Convert | The 3 Cs of CRO

How can we design pages that convert for our brand? CRO, or Conversion Rate Optimization, is the process of optimizing the pages of your website to turn more of your visitors into clients or customers. These are the assessments, analyses and enhancements throughout your website’s user experience to increase the

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What Is Google Tag Manager (GTM) and How it Helps You

The most important capability of Google Tag Manager or GTM allows your businesses to set up more advanced website tracking in Google Analytics 4, which can do much more. In this article, I will unpack how you can use Google Tag Manager to better understand how people interact with your

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How to Rank First on Google

How to Rank First on Google

To rank first on Google, the first step is to have a deep understanding of the intent that your content hopes to satisfy. Then, once you understand the intent, you hope to satisfy you, then create content that will satisfy that intent as comprehensively as possible. The goal is that

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Elementor Benefits for Clients and Developers

Elementor is the most capable and popular WordPress web builder available today, and it offers many great opportunities for both clients and developers. Elementor benefits unlock new possibilities for your website with increased functionality and low code development. Low code development means developing websites visually and not through backend code.

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How to add Video to Your Website

Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works,

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Five Types of Email Automation

Five Types of Email Automation

Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for

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How Do I Network My Company on LinkedIn?

How Do I Network My Company on LinkedIn?

In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite

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Benefits of Conversational Marketing

Benefits of Conversational Marketing

Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational

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Are Google Reviews Important to for Local SEO & the Map Pack?

Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain, the more your website can grow in those areas. There are many things to

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Core Values at KWSM a digital marketing agency