A key area of brand journalism that KWSM focuses on is thought leadership, establishing our clients as authorities in their field, which spans industries, from professional services and manufacturing to direct-to-consumer and non-government organizations. The best way to establish that credibility in search results is in highlighted sections on Google SERP
It may seem like ages ago Google was the newcomer to online search. In 1998, search engines like Altavista, Yahoo and others reigned supreme. While Microsoft brought Bing to the masses to replace MSN search, it never gave Google much of a challenge. AI and Microsoft’s relationship with ChatGPT is
Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from dead leads. One of the best ways to turn a lead into a customer is through email automation. Generic, one-size-fits-all emails get lost in the shuffle. You
CRO, or Conversion Rate Optimization, is the process of optimizing the pages of your website to turn more of your visitors into clients or customers. Through CRO web design, you enhance your website’s user experience through design and data design analyses to increase the conversion percentage of your visitors. Through
The most important capability of Google Tag Manager or GTM allows your businesses to set up more advanced website tracking in Google Analytics 4, which can do much more. In this article, I will unpack how you can use Google Tag Manager to better understand how people interact with your
To rank first on Google, the first step is to have a deep understanding of the intent that your content hopes to satisfy. Then, once you understand the intent, you hope to satisfy you, then create content that will satisfy that intent as comprehensively as possible. The goal is that
Elementor is the most capable and popular WordPress web builder available today, and it offers many great opportunities for both clients and developers. Elementor benefits unlock new possibilities for your website with increased functionality and low code development. Low code development means developing websites visually and not through backend code.
Every website is built with goals in mind, some simple, some more complicated. The more complicated the goal, the less likely someone will be able to easily complete it. A successful website is one that helps its users achieve their goals. By following user experience (UX) and web design best
