Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in order to enter a contest? This is lead generation! More specifically, it is the process in which a company will create a campaign to stimulate leads that they can further market their products or services to. These leads are typically funneled into nurturing campaigns, like email, which helps establish trust with a brand until the leads are ready to make a purchase.
Figuring out how to capture leads can be tricky, so most businesses rely on something called a lead magnet. This lead magnet is a desirable piece of information or collateral that is given away in exchange for details about qualified leads.
There are numerous creative ways to generate leads. Keep reading to learn about 7 effective lead generation strategies.
Create an eBook for Guides & Best Practices
Creating an eBook that provides relevant information to potential leads is a great way to show that your company is an expert on a particular topic. For example, OptinMonster’s lead magnet offer is an ebook on reducing shopping cart abandonment and growing eCommerce revenue. It teaches prospects 12 proven ways to get more of their visitors to complete checkout.
Build a Quiz
Quizzes are a fun and interactive way to generate leads. According to ClickyDrip, the average quiz has a 31.6% lead capture rate. The quiz you create must relate to your business in some way. For example, if you’re a florist looking to gain leads during the wedding season, you might have a quiz titled What Do Your Wedding Flowers Say About You? There are many plugins that can make this process easier.
Host a Giveaway
Hosting a giveaway is an easy way to collect email addresses from leads. There are many marketing apps like Gleam which help in automating this process for you. It’s important to recognize what resonates with your potential audience and make sure this value is reflected in your prizes. For example, a company like H&M might give away tickets to Coachella, with the goal of collecting emails before launching their festival collection.
Make a Template
Making a template can be an effective way to provide something useful to potential customers. A law office might consider making some kind of template for important paperwork like a will or bill of sale. This type of lead magnet provides both value and insight into their services.
Offer a Free Trial or Service
Offering a free trial or service item is an excellent tactic to get clients to try out your products before committing. SaaS companies will often offer a 2-week free trial of their platform for clients to decide if it’s right for them. Service-based companies, like IT consultants, could offer a free IT assessment.
Create a Checklist
Checklists should be easily digestible and provide value to prospects. Mary Nawabi, a professional business/life coach that helps real estate agents, found much success with her “The 7-Figure Income Real Estate Agent Checklist”.
50% of marketers who start using lead magnets report higher conversion rates.
Do you need help producing quality lead magnets for lead generation campaigns? CLICK HERE for a complimentary 30-minute digital marketing audit.
