When is the last time your customers saw you in their inbox? Last week we addressed the importance of staying as committed to email marketing as you are to your business’ social media platforms. Although some perceive email as old school, it’s not going anywhere anytime soon, so we might as well take advantage of its benefits.
Connect with your audience on a personal level, make them feel special and keep them informed about your brand. All of this can be done in the inbox, and here are 4 more emails that can help.
If you ever want an honest opinion about your company, ask your customers. Surveys are a great tool to help you improve the areas of your business that need some TLC. If something just isn’t working, or you just want to make sure your customers are happy, send out a survey after a service is performed, or a transaction is completed.
Reward your loyal customers with a freebie. You can surprise them with a gift when they spend a certain amount online or in your store. Or if you’re feeling really generous, you can provide a voucher for them to redeem a specific item you want to promote.
Still not sold on giveaways? Here are 3 benefits:
• You control the details of the giveaway so you can customize it to suit the nature of your business.
• A small sample of your product can cause a potential customer to fall in love with your brand, and tell others about your products/services.
•Customers get excited about freebies and will remember the brand that offered them a free candle, lipstick or t-shirt.
If your customers don’t receive a welcome email after subscribing, you’re missing out on a major marketing opportunity. The purpose of this email is to thank customers and provide useful—but brief—information about your company.
This email sets the tone for future emails they will receive from you, so it’s essential that you remain consistent. If your brand voice is funny, your welcome email should have an element of humor. If you’re cool and trendy, customers should be able to detect this by your welcome. If you get straight to the point—well you get the idea right? Stay true to your voice.
If you’ve ever ordered anything online, you’ve received this email. However, the confirmation email isn’t just for your customers who order products online. Confirmation email can be sent to remind customers of an appointment in any industry. They’ll appreciate having access to their appointment time in their inbox without having to remember to write it down.
In case you didn’t know, learn why your marketing should follow the minimalist trend.