Blogs are a great way for lawyers to show their legal expertise and increase their company’s digital presence. 77% of web users regularly read blogs and discovered new businesses through these articles. That means your firm has a higher chance of being discovered by new clients just by sharing information on your website. Is blogging included in your firm’s content strategy? Here’s why it should be.
Search Engines Love New Content
One of the most important aspects of writing a blog for your website is making the content searchable. People type keywords or phrases into search engines with the hope of finding the answers they are looking for. Including these words or phrases in your blogs will allow these same search engines to show your content to more people. The more new content you add to your site, the more opportunities search engines have to bring your blogs up in search results.
Clients Can Find You Easier
Writing about frequently asked topics or common questions is a great way to help new clients discover your business. If you’re a divorce attorney, having blog posts on your website about settlements, alimony, or managing disputes is a simple way to provide resources to potential clients searching for answers. If you’re a professional license defense lawyer, you can include blogs about licensing boards, court proceedings, or suspension wait times to attract licensed professionals currently under investigation. No matter what your legal specialty is, creating these evergreen blog posts is a successful way to continue reaching new clients.
You Can Showcase Your Knowledge
Your blog is a great opportunity to share your expertise in the legal field. You can share full case studies on some of your biggest successes and show your firm’s experience. Even writing about topical legal news is a great way to show that you are informed. When clients can see proof of your success, they are more likely to reach out to you for legal advice. Your blogs can give clients an idea of what it would be like to work with you and could be the deciding factor between hiring you or your competitor.
Blogging is an essential part of growing your digital presence and connecting with your ideal clients. Whether you choose to blog daily or once a week, a consistent schedule will help you reach your business goals.
Companies with blogs produce 67% more leads per month.
At KWSM, our team works as an extension of your team to carefully craft fully developed and expertly researched blog posts, white papers, and content to reach your ideal clients.
CONTACT US to learn more about creating an effective content marketing strategy.