Why You Should Pay Attention to Your Instagram Insights

Photo Credit: @melissaswardrobe

If you’re still promoting your product or service on your personal Instagram account, it’s time for a change. The perks of a business page are just too good to pass up. Facebook Inc. keeps Instagram users happy with savvy updates, but we especially love that they take care of brands as well. Instagram business pages are designed to help you achieve your marketing goals and a major way they do this is by providing analytics.

The Perks of Performance Tracking

Just like Facebook, Instagram tracks your page’s performance and provides analytics on how your posts are doing. Sure you can tally up your likes on a personal page but you’re not able to know how many people you are reaching or how many times your posts have been viewed. One of our favorite features on Instagram analytics is that it tracks when people save your posts to their profile. That means you made such a prevalent connection that they want to refer back to your post—so kudos! Instagram also tells you about the demographic who regularly interacts with your content, so you can get know who’s really paying attention and engaging. This will help you create more post that your true target audience will enjoy

Strategizing Your Next Steps

Instagram also tells you about the demographic who regularly interacts with your content, so you can get know who’s really paying attention and engaging. This will help you create more post that your true target audience will enjoy. Understanding these metrics and details can help you track how well your brand is being represented on the platform. If you see that numbers are increasing—awesome! You can remain focused on how to keep growing your page and creative ways to keep your audience interested. But if the numbers are decreasing, it’s time to rework your initial strategy to better suit your audience’s needs and meet your brand’s goals. Either way, you gain valuable information on your marketing strategy and have the ability to adjust accordingly.

If you can’t already tell, we’re huge advocates for Instagram and love seeing beautiful pages killing it on the platform. Learn 3 ways to get your audience more engaged on Instagram.

 

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KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country. Read More