Twitter Launches New Analytics For Business Accounts

posted in: In the News, Twitter | 0
Photo Credit: @ambermiro
Photo Credit: @ambermiro

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one thing, but using it well is the key to online success.  Stay updated with the latest social media news!

IN CASE YOU MISSED IT:

Twitter has launched a new analytics home page for business accounts. The new dashboard will provide information on activity such as how many people have seen your tweets, visited your profile, mentioned your username, followed your account, and shared your links. Analytics will also include how many times you’ve tweeted and your top tweets per month.

Instagram has unveiled new clickable carousel ads  as a way for brands to share more images. The new feature allows users who view the ads to swipe left to see additional images and link to a website. The new format will be available on a limited basis.

 Facebook announced topic data that shows marketers what Facebook users are saying about subjects, brands, events, and activities. Topic data can provide guidance for marketers when making decisions about how to market on Facebook.

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