Twitter is reprioritizing! The social network announced it would triple its video limit from 30 seconds to 140 seconds in efforts to encourage the posting of more video content among its users. This move comes as no surprise, as almost every other social platform has started emphasizing more interactive content. Here’s what you need to know about this new update so you can start unleashing your creativity on Twitter.
Until now, Twitter has differentiated itself from other social networks with a concise and to the point content and messaging. And it isn’t completely abandoning its roots; the new video length is likely a nod to the company’s succinct 140-character limit. For many, it is that character count conciseness that attracts users to the platform. However, while people might not like reading long-winded and wordy text, the rapid growth of video content online suggests they may not mind watching long videos. By giving users the opportunity to upload longer videos, Twitter could increase its user engagement.”Video is becoming increasingly central to the real-time conversations happening on Twitter and video Tweets have increased by 50% since the beginning of 2016,” the company shared on its blog.
In addition to its extended time limit, the company is making it easier for users to explore its video content. By tapping on a video in the feed, users can watch in full-screen view, and Twitter will suggest new videos based on trending topics and the user’s interests. Users can now sit back, relax, and pass the time watching their favorite videos instead of reading through hundreds of tweets with the same information.
While this move probably isn’t going to have people suddenly flocking to the Twitter feed, it is a considerable expansion of the company’s strategy. With video content taking the social media world by storm, Twitter needed to adapt or risk being left in the dust. Between Snapchat, Instagram, and Facebook, the video competition is stiff. Only time will tell if Twitter will become a major player in the video content game, but it’s definitely a step in the right direction.