Social media is a great way to find new audiences and engage with your current customers. Effective use of social media involves much more than ads and promotions about your business. These days, customers look at a company’s social media accounts to get a feel for the type of values the business has. Building trust with your audience plays a part in whether or not they’ll become a consumer. Here are a few ways you can use social media to manage your business’ reputation:
Keep Notifications On
You’ll want to stay on top of your social media and be ready to respond to nice comments…and negative ones. Turning on the notifications for all of your social media accounts will keep you informed about comments as they come in and allow you to act fast. A quick response is important, because you never know when potential customers could be looking at your account. You don’t want people to find your account with unanswered questions or comments on your posts, because it will look like you don’t really care about your customers. Keep your social media alerts on so that you never miss the opportunity to engage with your followers and build your business’ reputation.
Pay Attention to Metrics
Each month you should take a look at your social media metrics and find out which posts performed well. Pay attention to the posts which perform well and try to recreate similar content. This will help you learn your audience better and make any shifts to what you originally thought your audience looked like. Social media platforms collect some great information about the demographics of your audience. Use this information to post content that will resonate with each individual audience. Your audience on different platforms might differ and taking this into account will help you. Curating content that is targeted towards a specific audience will show that your business really understands who your customers are and how to connect with them.
Don’t Make Everything Public
Some issues are better dealt with offline. Unfortunately, almost every business will have to deal with unhappy customers at some point. When these unhappy customers leave mean comments about your brand on your social media, it’s not always a great idea to defend your business in the comment section of your post. Taking the issue offline will allow you to better understand what went wrong and have a more in depth conversation with the customer.
71% of consumers say they’re more likely to recommend a business to others if they’re had a positive experience with a brand on social media.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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