The holiday season is here! Have you made your social media wish list yet? As the year winds down, it’s great to reflect on the efforts you’ve made on your social channels and plan ahead for future success.
Determine the next steps for your social media strategy by compiling a wish list for things you want to achieve next year or even before the year ends.
Not sure what to write on your list? Check out our suggestions below.
Be More Social
Were you as active as you could have been on social this year? If not, it’s time to put in your time. According to Brandwatch, there are 2.3 billion active social media users, with nearly 176 million users added just last year. If you’re not being active on social media, you’re not keeping up with the 91% of retail brands who are using two or more social media channels. Make it a point to up your social media game by networking, sharing, and engaging with your following. Being social is fun! Don’t miss out on all social media has to offer your business.
Expand Your Reach
Maybe you’re conquering Facebook, but aren’t present on any other channels. It could be time to spread the social love and expand your reach with other platforms. Consider which channels make the most sense for your business to be on and go for it!
Create A Community
One of the best ways to build excitement around your brand is to create a community around your business. At KWSM, we work with businesses that have built communities by regularly engaging with their followers, featuring their fans, utilizing a community hashtag, and asking for feedback. No matter the industry you’re in, there’s always a way to foster a feeling of community. Good luck finding your niche!
Come Up With A Campaign Plan
Rome wasn’t built in a day, and social media campaigns aren’t either. Whether you’re gearing up for a new product launch or looking to rack up sales for a special, a strongly planned campaign can help ensure your goals are met. Take your marketing to a new level by setting a theme for the new year and focusing your social efforts on seeing it through.
Set A Goal
Whether it’s to reach 1,000 followers, collaborate with an influencer, or a simple action like hosting a giveaway, setting a concrete goal with a hard deadline can help kick start you into making moves to boost your social channels.
Get A Team To Help You Pull It All Together
Social media isn’t just for interns anymore. Put your best foot forward online by creating a team of experienced marketing experts to manage your social channels. If your company doesn’t have the knowledge and know-how to manage its social channels, consider hiring a social media agency! At KWSM, we’re committed to seeing our clients succeed on social media and we’d be happy to help you out too.
Want to know what to expect in 2017? Check out next year’s up and coming social media trends here.
