Have you ever moved to a new city and felt eager to meet people and try new things? Essentially, you’re looking to connect with like-minded people and grow your network. The same goes for expanding your reach online. Here are three ways to connect your brand with potential customers:
Tagging Other Brands
Working together in real life is just as important as working together online. When you incorporate relevant brands into your content, you open up opportunities for your brand to be exposed to a new audience. For example, if you’re a beach apparel company and you’re doing a flat lay for Instagram, include products from brands like Sun Bum, Billabong, One Teaspoon, and Olukai into your photo. By tagging these brands, your content could be seen by those companies’ followers. In some instances, those brands could even re-post your photo on their account, which would give your brand added exposure. When you’re choosing brands to incorporate, pick the ones that flow best with your company’s vibe and message.
Forming conversations online with new people and different brands is a great way to expand your reach. Every time you like and comment on a photo, you’re slowly, but surely, raising awareness about your brand and creating a community. Looking through hashtags, other brand’s followers, and relevant accounts will lead you to people who are interested in your brand and are more likely to start following you.
Using Relevant Hashtags
Every time you post, be sure to include hashtags that are relevant to your brand and the people that you’re trying to reach. These will broaden the scope for how many people see your content. Think of hashtags like huge fishing nets. When you throw them into the social media ocean, you catch a lot more of the fish that you were seeking. They enable your brand to be exposed to a larger group of people who could turn into new followers.
Once you’ve started to make new connections, take your marketing to the next level and find out the best targeting techniques for Facebook advertising.