Being creative pays; but it’s not always in the budget to have an in-house graphic designer, especially if you own a startup or small business. No Photoshop? No problem! Luckily, we have a secret weapon for you that is perfect for non-designers and professionals. Canva is a free and easy-to-use graphic design tool that allows you to create unique designs by simply dragging and dropping. You can use Canva online with any browser or download the app to your smartphone or tablet.
Here’s why we think using Canva is a no-brainer if you’re looking to create graphics:
Nothing says affordable like free! Canva offers tons of images, frames, photo filters, icons, shapes, and fonts to make your creatives stand out. There is a huge selection of free assets provided. There are additional designs and images you can purchase, but if you have your own image and you’re willing to be creative – you won’t have to pay a cent!
If you have the means to step up your game, upgrade to a $12.95 monthly membership complete with all the personalization tools. You can create folders for individual users, have access to additional designs, and turn your image into a .png background. While Canva is perfect for the solopreneur or freelance rockstar, Canva also offers a membership plan with incentives for agencies that want 30 or more employees to have access. No matter your size or industry Canva is a valuable tool.
Let me be honest; and tell you that not everyone in social media is gifted with savvy design skills, but Canva has convinced many people that they are not totally hopeless. The platform is incredibly user-friendly, and it provides tutorials to walk you through the platform. You can learn how to use visual elements to create posts for different social media platforms, drag and copy and paste elements across pages, and even learn to create versatile social media template designs. Simply said, they provide all the tools you need to make you feel like a pro! Canva even has your back during those occasional mental hiccups. Canva’s blog discusses tips and tools to the most out of your creatives.
Putting time and effort into creating unique graphics will boost your marketing in a short matter of time. The design world has become a powerful force amongst businesses as consumers expect more design out of everything they buy and interact with. Creating aesthetically pleasing content and original visuals for your audience increases the chances of them feeling engaged and coming back to your page to see more.
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