Your marketing strategy may start with social media, but if you don’t have a strong landing page capturing traffic on your website, you’re likely missing out on valuable conversions. To ensure that you’re setting your social media marketing up for success, here’s how to design a landing page that converts.
Grab Attention
The first step to developing a successful landing page is capturing attention right away. Your headline should be bold – both visually and with its content. It should stand out with colors, sizing, or font choice, and entice the audience to learn more about your offer. Make sure it matches your brand voice and clearly communicates what action you want visitors to take.
Keep it Simple
A high-converting landing page is one that keeps it simple. There shouldn’t be long paragraphs of text or so much content that your visitor becomes overwhelmed. Having a landing page that is too long or too busy is a surefire way to hurt your conversion rates. Alongside the content of the page, make sure the design fits your goal and communicates it in a simple way. Try to include whitespace, and different textures and colors, while keeping your CTA as the centerpiece all the way through.
Make it Clear
One of the most common mistakes made with landing pages is an unclear CTA. If you get carried away writing headlines and supporting copy, your call-to-action may slip too far down the page. To maximize your chances of people taking action, your CTA button or form should be the first thing visitors see, and it should always be fully visible without scrolling. You should include additional buttons and CTAs further down the page as well, but the initial action at the top is always the most important.
Ensure Responsiveness
The final element in a successful landing page is ensuring its responsiveness to any and all ways your audience may want to see it. The page should be responsive to more than just standard mobile and desktop sizing – it should adapt to any size screen your visitor may view the page on. Most current web design tools do this automatically, but it is always important to test your page from multiple devices before making it live. Additionally, check out the load speeds on the page from each device. If your page is taking more than 2 seconds to load, you’ll likely see dropoffs from people who don’t want to wait.
You have an average of 7 seconds to make a strong impression with your landing page.
Keep it simple, but make it impactful. Having an experienced web design and marketing team like KWSM on your side is the first step to creating landing pages that convert.
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