With the ever-changing landscape of social media, it can be hard to keep up. The popularity of particular channels, as well as the way businesses utilize these channels to market their company, is constantly shifting as social media changes over time. You’ve realized the importance of social media, but understanding and staying up to date with these changes can be daunting and discouraging. Don’t give up. Social Media trends will always be changing, but these simple tips can help to keep you current and in-the-know.
Know Where Your Audience Is
It may seem like every day there is a new social media platform emerging. These new platforms can gain popularity quickly, but it is up to you to decide if this is the correct platform for you and your company. It is important to know where your target demographic is and what social channels they are using. On the other hand, remember to take a look at the social platforms you are currently using and make sure your audience is still engaging on this channel. If you are not getting the same interaction as before, your audience may have moved on to a more current social media platform.
Watch Your Analytics
Your analytics can tell you a lot about your social media presence. Check your analytics often to make sure your audience is receiving your message. Social media channels are updated often and work with a constantly changing algorithm. This algorithm determines who sees your content. If you see a notable decrease in reach, it may be time to change up your content. Do some research about what is popular on social media. Currently, most social platforms are putting an emphasis on video and live-streaming. Incorporating these types of content will keep your channels current, and will help boost your reach on all of your social channels.
Stay Relevant with Trending Hashtags
One of the best ways to stay current on social media is to keep your content current. You can discover what topics are trending by searching hashtags or utilizing the trending topics sections on your social channels. Social media algorithms recognize current and trending topics. If you are relating your posts to things that are relevant today, your content will be shown to a wider audience of people. Join the conversation or start your own – the more relevant you are on social media, the better.
Most social media changes don’t happen overnight. Keep an eye on your channels and your audience, and monitor what is working for you. Don’t be afraid of the change, instead, embrace it and make the most out of the new possibilities they offer. Looking for another way to stay knowledgeable about social media trends? Subscribe to our blog for social media updates here!