LinkedIn Updates Its Endorsements

Oct 2016
LinkedIn, Linkedin Updates
Photo Credit: @samzwon

LinkedIn is getting a refresh! The professional networking platform recently announced it would be making changes to Endorsements, a feature that lets your connections give their stamp of approval to your skills and qualifications. Unlike other social networks that are constantly undergoing routine maintenance and introducing new updates and changes, LinkedIn seems to be a creature of habit. Since launching Endorsements in 2012, the feature has changed very little – until now. Here’s what you can expect from this update:

Featured Endorsements

This new version of Endorsements will run on algorithms, highlighting the Endorsements that are most relevant to the person viewing your profile, so you always look your best. For example, viewers who look at your profile will see Endorsements made by mutual connections, colleagues, and people who are well versed about the skill. By showing the Endorsements that matter most to each specific viewer of your profile, you become more relatable and could have a better opportunity to stand out in viewers’ minds.

Improved Targeting

One of the complaints some users have about Endorsements is that they lack validity since any one of your connections can endorse you for a skill regardless of how well they know your abilities. The new update could help with this. LinkedIn is improving targeting to suggest Endorsements to the connections that know the skills and your work best. This means the right connections are more likely to endorse you for the skills you want to be recognized for, improving credibility. For best results, LinkedIn suggests listing your skills in order of the strengths you most want highlighted, and they will handle the rest by targeting suggestions for those top skills.

While Endorsements were originally intended as a simplified alternative to the more formal Recommendation feature, LinkedIn has since recognized the potential of this networking tool. The social network has said users with at least five skills listed on their profiles receive up to 17 times more profile views. And with over 10 billion Endorsements across the platform today, this update looks to have come at the perfect time. LinkedIn has already begun rolling out this update to select LinkedIn mobile app users and will soon be available on desktop.

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