In February, Facebook announced new ways for Pages to participate in groups at their Facebook Communities Summit. If you didn’t know, Facebook Groups are a place to communicate about shared interests with certain people. You can create a group for anything – your favorite TV show, your employees, or even your book club.
Previously, only personal profiles could join Facebook Groups and post and comment within them. After Facebook heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting could be meaningful, the platform decided to open up access to Groups. Admins of the groups will have the ability to turn this off through their Settings if they are worried about the quality of content being compromised.
There are over 90 million businesses and non-profits of all sizes on Facebook that connect with users and customers daily. While engaging on a Page as a business is a great way to spread brand awareness, managers like ourselves are eager to be able to engage with people in a more intimate setting to build better relationships for clients.
For business owners and agencies, this is considered a win for expanded visibility. However, we want also to stress the importance of not over-promoting yourself within these communities as you could decrease the value of the group.
Facebook is giving business owners the opportunity to improve results for their customers, and we’re here for it.
Social media has a 100% higher lead-to-close rate than outbound marketing.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you desire?
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