As a part of your Instagram strategy, it’s important to leverage Instagram stories to create nimble and engaging content. Incorporating Stories into your Instagram content plan certainly helps put more eyes on your business content, but it isn’t the whole story. Here are four of the best practices for making the Instagram algorithm work in your favor.
Use Instagram’s Business Insights
First and foremost, make sure your business profile is set up in Instagram as a Business account. It’s a simple switch if you haven’t established your profile as a business already. Doing so gives you access to valuable metrics like who engages most frequently with your account, what kind of content performs best, where your audience is located, and more.
Get familiar with your business insights. If you don’t know your audience—both who your current content strategy is reaching and who your ideal customer is— no amount of “outsmarting” the algorithm is going to help your content find the right users. Contact KWSM for a customized digital marketing strategy if your brand messaging or target audiences feel like nebulous or overwhelming concepts. We can take the guesswork out of reaching the right people with the right message.
Build Relationships on Social Media
While users’ interests are key in determining what content they see, Instagram’s algorithm actually puts almost as much emphasis on relationships when determining what users see first and most often.
For businesses, this means that building community and relationships with individual users pays dividends. They call it social media for a reason – get social! Engage with other people’s content and start conversations. Use your feed to showcase what makes your business unique and valuable so that your followers have a reason to engage.
Learn What to Post Where
Next, determine where your content should be published – in your feed or in your stories. Feed posts are relatively permanent and should tell your official brand story. This content is also excellent for optimizing reach to new audiences.
Instagram Stories, on the other hand, are a great place to share your business’s more personal, off-the-cuff content. With so many interactive options built in, stories are an excellent way to foster engagement and begin one-on-one conversations with your audience.
Get Consistent with Posting Frequency
When it comes to mastering Instagram’s algorithm, consistency is key. The more routinely you post and engage on the platform, the more likely you are to build a community that sees and engages with your content. Establish a posting rhythm and a plan, but be realistic about your time and resources. Posting less frequently but regularly will be more effective in the long run than trying to tackle a posting cadence that you can’t maintain.
83% of users say Instagram helps them discover new products or services.
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