We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize on through your social channels. The content will practically build itself; so why not use it to your advantage?
The seasons bring four year-round opportunities for your business to tie in content to match. As fall approaches, we prepare for the wave of pumpkin spice latte marketing. We also see the colors change across our favorite brands. You can apply any season to almost any type of business. If your business is a salon, you can always look at the fall trends or darker hair and nail colors. If you are a dentist, you can promote back to school and picture days. Don’t overthink it! Look at what the season brings. Sometimes you can overthink content but if you really think about the seasons and what they bring and build really good relative content and promotions.
Social media is so important during the holiday season because people take their holiday shopping more seriously than everyday shopping. When customers are buying gifts, they are likely to do more research and spend longer amounts of time looking for memorable ideas. This means users are likely to spend more time on platforms where they can collect information about potential purchases. These inspirational platforms include Facebook, Pinterest, and to make the process easier, Instagram recently added its shoppable photos.
When you create content, don’t think about what you want to promote. Approach it with the consumer in mind; deliver information and offers they want to see! Use your resources and surroundings to your benefit to boost your social media presence during the holiday season.
If you are already feeling stressed about managing your channels, we know just the trick. Join KWSM for our next Social Media Bootcamp in October just in time to better your understandings of what social media can do for your business, and how to achieve optimal results.