When you go to an event with your dress inside out, the price tag showing, and then get slammed in the elevator doors in front of a crowd, your immediate reaction is to tell your friends and family about it. You could text them the same story one by one, but your better option would be to send a group text. When you’re sharing a blog, you want to keep the same thing in mind. Utilize all of the tools and techniques available to you to share your blog in multiple ways and maximize traffic to your website.
Share On Social Media
If you want more eyes on your blog post, always share it on your social media channels. Not only does it bring it to the attention of your followers, but it also has the opportunity to be seen by people who don’t yet follow you. Plus, by presenting your blog in the form of a catchy caption and photo, you’re essentially wrapping your blog into a sharable gift. This allows people to easily share it with their friends and family without doing any work. All they have to do is re-gram it, tweet it, pin it, or like it.
Incorporate Into A Newsletter
Since newsletters are sent out directly to your customers, they’re a great way to market your blog. People will be able to easily click on it, read it, and share it all in one fell swoop. Whether you blog monthly, weekly, or daily, consider featuring at least one blog in your monthly newsletter so that your customers will get to know you and your company more. You’ll also be giving them something to look forward to each time they open your newsletter. It can even help encourage them to start following your blog daily so that they’ll never miss a post.
Use SEO Tactics
When you’re writing your blog, there are a few things you can do to make it more search engine friendly. Utilize keywords and phrases that are relevant to the topic you’re writing about. The more you use these in each blog, the more likely they are to show up higher in search engines. Always try to include them in your title, headings/subheadings, throughout the blog post, and in tags. You’ll also want to optimize your images by including keywords in the file name.
After you’ve created more traffic to your blog, find out how you can actually use other bloggers and influencers to help market your business.