How To Create A Digital Workspace

Many of us are settling into our new normal. Whether you’re a digital marketer, teacher, or fitness trainer, we’re all navigating a new way of doing business primarily online. That’s why it’s important to have the right tools in place. Here are a few tips to keep you operating at full speed from the comfort (or discomfort) of your own home.

Good Bars:

I know what you’re thinking; we all miss the social interaction at a great bar, but today we’re talking about the bars on your internet connection. It’s crucial to have a reliable setup. Otherwise, you’ll literally go nowhere. If you’re struggling, try setting up a workspace close to your router in order to get the best signal. You could also invest in a system like Google’s Nest Wi-Fi, which will help evenly distribute your signal and make it stronger inside your home.  If all else fails with your router, get an ethernet connection and plug directly into your modem.

There’s No Space Like Home:

Once you’ve found your internet is solved, it’s critical to create a dedicated workspace. Find an area of your home that won’t be too distracting. Think — out of sight, out of mind. You don’t want the refrigerator, laundry pile, or your kids taunting while you do business. You may also want to consider splurging on a good chair if you don’t already have one. It’s important to have a place to sit that’s ergonomic, supports the lower back, and promotes good posture.

Until We Meet Again:

It seems everyone from grandparents to toddlers have taken to video chat programs like FaceTime, BlueJeans, or Zoom over the last month, and businesses are no exception. Whether you’re chatting with a co-worker, conferencing with a client, or enjoying a virtual happy hour with friends, it’s important to make sure you’re part of “The Brady Bunch.”

If your computer doesn’t have a built-in webcam, you can pick up an inexpensive model for under $75, or use your smartphone camera. 

If you’re doing video conferences, find a place with a non-distracting background and good lighting. Try sitting with the window in front of you instead of behind you. The brightness will cause the camera to expose for the window, turning you into a silhouette. And please, don’t forget to warn your family members you’re “live.” It could save your significant other from making a not so professional appearance first thing in the morning.

Routine Wake-Up:

Finally, keep it consistent. Don’t shy away from your morning routine. Try to wake up at the same time, make breakfast, and get ready for a day at the office. Remember, this too shall pass, and you don’t want to set yourself up for the most painful Monday Morning on record.

 

Do you need to start marketing your company online but aren’t sure how to get started? 

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