Best Practices for Longer Watch Time on Youtube Ads

Apr 2020

Many companies have found YouTube ads to be an advantageous route for promoting their business. In the grand scheme of things, it’s quite the strategic move. YouTube is the second largest search engine behind Google, which means it receives billions of viewers each month. But how can you get the most out of such a vast opportunity like YouTube ads? Here are 3 effective ways to increase your YouTube ad watch time.


Make Your Viewer Feel Something

Emotionally driven ads work wonders! You typically have 60 seconds or less to pierce your audience’s hearts. Companies that successfully do this often win their viewers over. People are heavily driven by emotion and are drawn to elements that appeal to the emotional part of our brain.  Determine what emotion you want your audience to feel and build your story around it. If you can effectively tell your brand story while stimulating an intense feeling with your viewers, you’re on your way to becoming a marketing champ.


Keep Them On Their Toes

YouTube ads aren’t the place to be boring or drag out your message. With attention spans steadily declining, you need to be able to pull your audience in within a matter of seconds. Video ads that are snappy, provide an element of surprise, and don’t fit into the “norm” of predictable ads are what leave a lasting impact. If done correctly, those ads that incorporate a unique flare and operate outside the box will keep your audience watching and have them thinking — thinking of what they can do next or how they can make a change. Thus, leading me to the final tip.

Inspire Them to Take the Next Step

Your job as a business or non-profit organization is to provide a solution to your consumers. You also need to effectively vocalize that solution in your ads. You can begin by outlining their pain points. Share riveting facts/testimonials that show the depth of their problem, then shift the focus to the benefits and relief you can provide.


Revenue from YouTube ads came to $4.7 billion in the fourth quarter of 2019, up 31% year over year.

 Don’t get left behind, work with KWSM to develop a powerfully targeted digital advertising campaign that will expand your reach and generate leads and more potential customers.

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