How to Build and Maintain a Positive Reputation Online

hotel empire sign, katie wagner social media
Photo credit: @kristinclarkfsu

If someone Googled your name or business name, would you like what they saw? For better or worse, what other people say about us online leaves strong impact on our own success. As Warren Buffet has famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”

Here’s how to create an unbreakable reputation online:

Build value in your community.

There is something to be said for people who take the time to actively contribute to their field. After all, there are countless professionals who simply show up to work, get the job done and clock out when the time arrives. Entrepreneurs with a clear vision know better.

Create a community that rallies around your cause and believes in what you are doing by contributing in a way that many others wouldn’t. Join LinkedIn groups, participate in Twitter chats, share insightful blog posts, comment on what others are doing and add value to the conversations of others. The voices in this community will speak more loudly than yours ever could.

Defend Your Reputation.

One negative review probably won’t bring a company down, but a poor reaction (or lack thereof) to that criticism just might. When harmful feedback crosses your radar, it is important that you respond appropriately to the situation by being genuine, empathetic, timely and professional. Even if you cannot win this individual back as a customer, it will show others that you take pride in your work.

Separate your work life from personal.

Is there a clear distinction between your personal and professional social media accounts? If you have yet to do so, create separate profiles for business and pleasure. Where your friends may see someone who is fun and laid back, a prospect might see someone who is irresponsible and disorganized. Keep your personal life personal, while assuming nothing is truly private online.

Most importantly, use common sense when developing a name for yourself online and don’t be afraid to go the extra mile. You might be surprised by the amount of attention you gain along the way.

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KWSM is a digital marketing agency made up of brand journalists. We specialize branding, positioning and ongoing marketing execution in order to generate leads. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Read More

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