How Does Social Media Marketing Help Your Business?

social media marketingSocial media marketing is more than just posting a selfie on Instagram. When using the right strategy, you can help your business reach out to new customers, gain insight from your current customers, and increase your overall brand exposure. Here are more benefits of social media marketing than can help your business reach your top goals.

Increasing Leads

Did you know that 60% of Instagram users find new products on the platform? Your social media marketing efforts could result in high-quality leads that your business may be missing out on. On average users spend 147 minutes per day on a variety of social media channels. As a result, they are more likely to look up your business on a social site instead of just looking at your website. If they find that your brand is authentic and your company offers high-quality products or services, they can make a purchase just by tapping their screen. The key to lead generation on social media is choosing the right channel. Consider who your target audience is and their biggest needs. Use that information to determine where you should be posting. For example, if you have a middle-aged audience, you may not see much success on TikTok. But you may see a better response on Facebook or even Instagram. 

Building Relationships

Do you know your customers’ biggest needs and challenges? What about the trends that matter to them? Your social media channels are a great avenue to get a better understanding of what matters most to your customers. Posting questions and sharing interactive content on your social media profiles can encourage your followers to engage with you directly and begin building a human connection. The point of your social channels is to show that your business is full of people, not robots. Having real conversations with your audience helps to humanize your business. The better your relationships are, the easier it is to turn your followers into loyal customers

Improve Your Offerings

Feedback is important. As a business owner, it’s essential to know how your customers and prospects feel about your brand and your offerings. Your social platform is the ideal platform to ask for feedback and listen to the conversations people are having about your business. If people are raving about a product or service you’re offering, you may want to feature that praise in your content. In turn, you could see a higher number of sales. On the other hand, if your customers are sharing negative feedback, your social channels create an opportunity for you to respond to your customers directly via reviews, comments, and direct messages and get instant feedback on how to improve. Not only does this conversation go a long way in building trust with that person, but other customers will see your responsiveness and you will also build rapport with those individuals.

From lead generation to SEO to customer support, there are many ways that social media marketing can help your business reach its goals. However, it’s important to develop a strategy designed to meet the needs of your business before you begin posting. 

megaphoneCustomers are 71% more likely to recommend a business they had a positive social media interaction with.

Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.

CLICK HERE to schedule a complimentary 30-minute digital marketing audit.

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Follow Brianna Zambrano:
Brianna is a Digital Marketing Strategist with experience in social media, public relations, copywriting and SEO in industries including hospitality, legal, logistics and real estate. When not at the office, she enjoys hiking and playing games with her husband and son.

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