Amid the global pandemic, closures continue in the Las Vegas valley bringing most businesses to a halt. Your doors may be closed, but your effort shouldn’t stop there. During this crisis, it is crucial to maintain your presence and connection with your customers. Now is the time to get creative with your business and make an effort to continue being a part of your customer’s lives while they are in quarantine and practicing social distancing.
Here are a few ways for your business to switch gears as the closures continue.
Offer New Incentives
If customers want to support your business, make it easier for them to come to you, or for you to go to them. Not being face-to-face is a challenge, but encourage your customers with incentives for doing business with you. A few Las Vegas businesses have shifted to deliveries, curbside pick-up, and freebies. Restaurants are the majority of businesses offering curbside pick-up. Comic book stores and dispensaries are offering similar services too.
Marijuana deliveries have soared during the coronavirus outbreak even though doors have closed. A Las Vegas barbeque restaurant offered a free roll of toilet paper with a purchase for their curbside customers. How can you innovate for your customers and clients? Remind them that their business is essential to you.
Find Alternative Uses
Getting creative isn’t hard if your business offers more than one product or service, and that may give you the upper hand. Even if you only offer one product or service, take a step back and analyze what other ways you can market them or find alternative uses for them. Brainstorming ideas can save your business or help others during this crisis.
Las Vegas has had an outpouring of assistance to the community from major resort-casinos with food bank donations, and small businesses want to make that same effort even on a smaller scale. One local business specializing in building displays for conventions found a new purpose in building kiosks to help separate ER staff from patients. Making an alternative use for your products and services can be what makes or breaks your business.
Improve Online Presence
Make creative choices with your digital marketing strategy during the quarantine. Your online presence is critical because this is where your customers will see your business while they are confined to their homes. If you haven’t changed your digital marketing strategy to fit the current environment, you are missing out on opportunities that may keep your doors from closing in the future. Having to worry about your daily operations and marketing is stressful enough when you are trying to stay afloat.
If you are unsure about how to improve your business’ digital marketing strategy, invest in resources that will help you. Try a Social Media Bootcamp Webinar hosted by KWSM. A panel of experts will help you master the following social platforms: LinkedIn, Facebook, Instagram, and YouTube. Different time slots are available, so you can choose the one that works for you. Take advantage of your extra time and take the mentality to thrive instead of surviving during the business closures in Las Vegas.
Did you know that in 2018, there were 42 million visitors to the Las Vegas region, and they spent nearly 35 Billion dollars? How is your marketing capturing that audience?
Do you need to start marketing your company on social media, but aren’t sure how to get
started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
CLICK HERE to join us for Social Media Bootcamp.