COVID-19 Forces Businesses to Pivot Toward Digital Marketing

The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate marketing push to bring in leads and revenue. Others are unsure about whether it’s OK to market their products with so much panic and confusion in the world, and so many members of their potential target audience suffering. Then there are those who have never done much online marketing – relying instead of live events, networking and tradeshows. In a world where that may not be possible for the foreseeable future, how to they set themselves up for success?

We have been helping our clients with crisis communications, press release distributions, and email outreach to connect with their customers, vendors, and strategic partners. Businesses of all sizes, from small mom-and-pop shops to CEO-led corporations, are looking for additional digital marketing guidance to get through these challenging times.

Maybe you also have questions about how to pivot your own marketing?

You can join the KWSM Team for a live question and answer session where we can help address your concerns and give you some of our best tips.

marketing during coronavirus, marketing webinars

 

MONDAY, MARCH 23, 12 pm – 12:45 pm PST

Live Q & A session with a KWSM panel of experts

FREE

We invite business owners to join us as we present our best practices for pivoting your marketing during the COVID-19 crisis and answer your questions about marketing strategy.

 

Use Your Time at Home to Learn Social Media

We also know that as people do their part to help control the contagion by staying indoors, working from home, and avoiding non-essential travels, you may find yourself with a bit more free time, and the bandwidth to invest some time in marketing success.

We are offering our Social Media Bootcamp – typically only held 3 times a year – in 12 special webinars over the next three weeks.

These special sessions will teach small business owners and in-house marketing professionals how to boost their online presence and achieve optimal results from their marketing efforts. When it’s time to go back to the office, you’ll be able to hit the ground running with new digital marketing initiatives.

 

Here is a schedule of live Bootcamp events:

TUESDAY, MARCH 24, 12-1 pm PST

Facebook Bootcamp

$49

Learn the ins and outs of how to use your business page, how to increase your reach and engagement and the best type of content to create for your industry. We also will provide you with some insight into how you can measure these results.

 

WEDNESDAY, MARCH 25, 12-1 pm PST

Instagram Bootcamp

$49

We will guide you on what kinds of content to create for Instagram, how to use hashtags, and how to build a following on your account.

 

THURSDAY, MARCH 26, 12-1 pm PST

LinkedIn Bootcamp

$49

Let us help you create an effective and professional LinkedIn profile. During this webinar, you will get a better understanding of how to prospect, get referrals, and manage your connections.

 

FRIDAY, MARCH 27, 12-1 pm PST

YouTube Bootcamp

$49

Do you want to get your videos in front of more people? We teach you our tactics for reaching more people and engaging your audience through video. You also will learn how to optimize your videos for the best results.

 

MONDAY, MARCH 30, 12-1 pm PST

LinkedIn Bootcamp

$49

 

TUESDAY, MARCH 3, 12-1 pm PST

YouTube Bootcamp

$49

 

WEDNESDAY, APRIL 1, 12-1 pm PST

Facebook Bootcamp

$49

 

THURSDAY, APRIL 2, 12-1 pm PST

Instagram Bootcamp

$49

 

MONDAY, APRIL 6, 12-1 pm PST

Instagram Bootcamp

$49

 

TUESDAY, APRIL 7, 12-1 pm PST

Facebook Bootcamp

$49

 

WEDNESDAY, APRIL 8, 12-1pm PST

YouTube Bootcamp

$49

 

THURSDAY, APRIL 9, 12-1 pm PST

LinkedIn Bootcamp

$49

 

We know that every business is different. We do our best to tailor our sessions so you will receive actionable information that you can use right away.  If you want to enhance your social media marketing, Social Media Bootcamp is the right place for you.

You can sign up for just one specific session or get the full experience with all four classes here.

Please take advantage of these online resources – and know that private, one-on-one coaching is always available over video conference.  If you want to brainstorm a new strategy custom-made for your business, our team is ready to help.

CONTACT US to learn more about how to ensure your online marketing is effective and efficient.

 

Follow Katie Wagner:
Katie is the President of KWSM. Before opening the agency, she spent more than 15 years as a journalist, working for CBS, ABC, Fox, CNN and National Public Radio. Katie works with clients across the country and is a popular public speaker..

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