Facebook is continuing its quest for video based dominance with its latest Messenger update. Meanwhile, LinkedIn is getting technical with new conversion tracking abilities, and things are getting drafty at the Instagram headquarters. 
These are your trending social media stories in the news this week!
LinkedIn’s Conversion Tracking Puts Advertisers In the Driver’s Seat
Measuring your analytics reports just got much easier thanks to LinkedIn’s new conversion tracking feature built directly into LinkedIn Campaigns.
This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving your campaign conversions. It will also help generate better high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.
When it comes to social media marketing, understanding your online efforts is key to perfecting your outreach. Are you using LinkedIn to tap into new and valuable user demographics? Clearly, there has been no better time than now thanks to the latest analytics features!
Instagram Gets Drafty With New “Save Drafts” Option
If you have pressed the “back” button while creating a new post on Instagram recently, you may have noticed the option to save your post as a draft.
That’s because Instagram has recently released a mass roll out of a “save as draft” feature after a long testing period.
After adding effects, filters, your caption or a location to your photo, you can tap the back arrow at the top left of the screen to see the new “Save Draft” button appear.
However, you’ll only see this option if you’ve made changes to your photo, meaning you’ve edited it, tagged someone, or added your caption or location.
The latest update comes after a string of highly successful innovations, such as the Stories feature, which takes a direct shot at Snapchat’s video heavy user experience.
Happy gramming!
Is Messenger Day the new Snapchat?
Instagram isn’t the only platform gunning for Snapchat. Facebook is making sure it is staying ahead of the video movement by testing a new Messenger feature called Messenger Day.
Stories in the social media giant’s messaging app will allow users to combine photos and video along with text, stickers, and doodles to send messages that last 10 seconds in feeds and disappear after 24 hours.
Early reports regarding Messenger Day are calling the stickers and animations “loud,” and aimed at a younger demographic due to its distracting colors.
With a large percentage of younger generations flocking to video-based platforms such as Snapchat, it comes as no surprise that Facebook is making sure to keep its name in front of younger demographics!
Would you use a Snapchat-like feature in your Messenger feed if it were to become available to everyone?
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