Instagram Stories vs. Snapchat Stories

Instagram vs Snapchat, Snapchat Stories, Instagram Stories
Photo Credit: @ggraphicsstudio

Last week, Instagram introduced their newest feature, Instagram Stories and gave the world a serious case of déjà vu in the process. The app that’s best known for its perfectly composed and highly edited images has taken a page from its competition, introducing an uncharacteristically spontaneous new feature that seems strikingly similar to Snapchat. Just like Snapchat Stories, this new feature lets users upload and string together un-edited photos and videos that are then shared with followers for a 24-hour period. But just how alike are these two story features? We’re putting the two side by side to see how they stack up.

Browsing Stories

Instagram Stories are hard to miss – the app displays them at the top of the feed, front and center. They’re listed in the order of your closest friends, as determined by Instagram’s algorithm. Unlike Instagram, Snapchat Stories have their own separate feed and are listed in chronological order, with the most recent update at the top. Users are not automatically shown these updates; they must click through to view them.

Finding Friends

Perhaps you want to watch the Snapchat Story of a friend or favorite celeb, but you don’t know their username. This is going to be a problem since Snapchat only allows you to search by username. Finding Stories to follow on Instagram is much easier because the community already exists. For those people you already follow, their Stories will automatically appear in your feed. Want to find new followers? Search them by name and click the Follow button just as you would to follow their Instagram posts and voilà! You can now keep tabs on their Story updates!

Content Creation vs. Content Consumption

Instagram prioritizes content consumption over content creation. That’s why when you open the app, you land on your feed as opposed to your camera roll. You can check out what other users are posting before posting yourself. Instagram doesn’t automatically direct you into your camera roll; you must manually click through to the designated page to share content.

Snapchat takes the opposite approach, prioritizing content creation over consumption. On Snapchat, the app opens to your camera, and you must swipe sideways to view your Stories or personal Snaps. Once in your Stories feed, you must swipe through to your camera each time you access your personal Snaps and vice versa. There is no way to skip this step, no direct way to view other’s content.

Overall, the differences between the two apps are minimal. However, Instagram’s subtleties contribute to a much friendlier user interface that just might give it a leg up on the competition. Instagram might be lacking when it comes to doodling capabilities and fun features (think Snapchat Stickers, face recognition, and Memories), but with less navigation and buttons to get in the way it’s never been easier to share your story. Instagram may have taken Snapchat’s idea, but it successfully streamlined the steps in the process.

To stay up to date on all things social media related, explore our blog or follow us on Twitter!

 

 

Kaley

 

 

 

 

Follow KWSM Team:
KWSM is a digital marketing agency made up of journalists. We specialize in social media management, website design and video. Our offices are located in Orange County, CA and Atlanta, GA, but we serve clients all over the country.Read More