Facebook’s New Face

A woman getting a makeover Facebook, the king of social media platforms, debuted a new ‘do this past Tuesday. On the heels of Twitter’s recent makeover, Facebook, too, updated its app interface with a fresher, cleaner aesthetic.

At its F8 conference held in San Jose, Calif. on Tuesday, Facebook CEO Mark Zuckerberg unveiled the new look and dished on the platform’s latest features and current vision.

According to Facebook, they’re “rolling out FB5, a fresh new design for Facebook that’s simpler, faster, more immersive and puts your communities at the center.”

The app’s noticeable changes include a predominantly white interface with the Facebook logo featured at the top in a brighter blue hue.

Apart from the distinct look, the app is faster and will include a host of new features to make connecting with others easier.

This can be seen with Groups, Facebook’s smaller common-interest forums, which have become more accessible. Due to Groups’ increased traction, the company has made the tab easier to locate for faster discovery. The algorithm will also start pushing more content from your Groups into your feed. This change is meant to augment the user experience since Groups proves to be one of the most meaningful aspects of Facebook, according to the company.

Facebook also added more group-specific features, such as an anonymity option for users commenting in health-related circles, or a job template for employers to use when posting open positions in jobs groups.

Outside of Groups, additional tools for networking and meeting new people will be debuted, starting with the expansion of Facebook Dating to 19 countries (a feature not currently available in the US). There will also be a “Secret Crush” connection function within Facebook Dating.

Other new networking tabs are coming, too, such as an “Events” tab (showing up this summer) where users can discover what’s happening around them, and a “Meet New Friends” tab – an opt-in only feature for meeting new people that’s being tested in limited markets.

Facebook Marketplace will also soon allow shipping to anywhere within the continental US, and Buy and Sell Groups will allow you to place orders during a Facebook Live viewing session without leaving the live broadcast. These robust selling features mean that brands will have even more powerful tools to reach their customers where they already are.

As for the design refresh, the Facebook logo icon has also been updated. The new logo uses the more brightly saturated blue hue and has been rebranded into a circle instead of a square. The company has amended its branding guidelines to reflect the new changes.

Although FB5 started rolling out in waves on users’ mobile devices on Tuesday, the desktop redesign is set to roll out over the next few months.


Did you know that Facebook reaches 2 billion people worldwide?

Implementing a Facebook marketing strategy can help your business expand its borders.

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