Facebook is tweaking its feed to give you better quality, and more posts that you may engage with longer.
Facebook announced in a post that it had tweaked its algorithm aiming at spotlighting the content that audiences are truly engaging with. Here is an excerpt:
We’re learning that the time people choose to spend reading or watching content they clicked on from News Feed is an important signal that the story was interesting to them. We are adding another factor to News Feed ranking so that we will now predict how long you spend looking at an article in the Facebook mobile browser or an Instant Article after you have clicked through from News Feed. This update to ranking will take into account how likely you are to click on an article and then spend time reading it.
Facebook says that the change will roll out in phases, and most won’t notice a major difference in their feeds. Some pages might see a small increase in traffic and others may see a small decrease. Concerned about how to maximize your exposure on Facebook? We have some tips to get your organic content through the clutter.
Pinterest provides better access for Apple iOS users.
In a move that focuses on better mobile engagement, Pinterest updated its iOS app to provide a more robust experience for the more than 100 million pinners.
The platform revealed the upgrade in its blog. Among the highlights:
- A modernized look that focuses on easier pinning
- Faster load speeds up to 3x the pre-upgrade speed
- The app is now available in 31 languages
With the successful rollout on iOS, Pinterest says it will work on upgrading Android devices next, followed by web upgrades for people pinning on desktop and laptop computers.
Do you own a small business and are unsure of Pinterest is right for your brand? Find out if you’re missing an opportunity to reach more eyeballs everyday.
Prince Fans Turn to Twitter to Mourn
Twitter may not be the leader in social media, trailing both Facebook and Instagram in total number of users, but when big news events happen people turn to the platform to share their sentiments.
The recent death of the singer, Prince, is an example of fans flocking to the service to mourn with other fans around the world.
In the first 24 hours within the announcement of Prince’s death, fans tweeted with a variety of hashtags and words pertaining to Prince. This list from Adweek shows more than 20 million tweets.
The shocking passing of the Purple Rain singer, left many in the world stunned, and some of those taking to Twitter to remember the singer were celebrities.
The tributes continued to pour onto the platform in the days after his death. Many brands tried to honor the singer, but some rubbed fans the wrong way. Cheerios was among the brands that put up a tribute post, but ultimately took it down after receiving backlash from the Twitter community.
For the latest headlines in social media news, visit the Katie Wagner Social Media Blog.