Just when you thought social media couldn’t get any better, it does! Facebook and LinkedIn made important changes this week that streamline both platforms. YouTube is utilizing live streaming to reach a much bigger audience.
Having Trouble Managing Multiple Accounts at Once? Facebook has an Update for That!
Facebook wants to make life easy. With new updates and improvements to Business Manager, managing your accounts just got simpler. The new updates include:
- A new look and two shortcut tools that take you straight to Ads Manager and give you suggestions for future content based on past content.
- A tool to quickly and conveniently assign accounts to partners in one place.
- Business Asset Groups to organize work based on separate brands, businesses, regions, agencies and more.
Calling all Music Fans
Don’t have a ticket to Lollapalooza yet? No worries, YouTube’s got you covered! YouTube will now be live streaming the 2019 Music Festival to give fans from all over the world a live concert experience from the comfort of their own homes. Live streaming has become an important tool used in the digital world. Many platforms such as Twitter, Instagram, Facebook have all used the live streaming tool, and for a good reason. The tool allows companies to form closer and stronger relationships with their audience. And, there’s good news, anyone can use it! Whether you decide to jump on for 5 minutes with short updates, or 30 minutes with scheduled topics, you can form more organic relationships with your audience by interacting with them in real-time.
LinkedIn Makes Marketing Easy
Most people know how important it is to have a marketing strategy, but that doesn’t mean it’s easy. Luckily, with LinkedIn’s new Objective Based Advertising, marketing is easier than ever before. The new and improved version of Campaign Manager allows advertisers to pick between three different objectives: awareness, consideration, and conversions. Along with this capability, you can now target your audience based on 5 categories: Company, Demographics, Education, Job Experience, and Interests. Matched Audiences, LinkedIn’s third update, pulls data from a business account and uses it to target its audience even more specifically. While these changes may seem drastic to some, they are important for staying on track of your marketing strategy and targeting the right audience for your company.
Social media has a 100% higher lead-to-close rate than outbound marketing.
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want.
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