Christmas in July | Social Media Help Desk Episode 27

It’s Christmas in July, and we’re celebrating! This week on the Social Media Help Desk, Content Editors Ivana Hermida and Layla Lameijer got together with our guest host Alexandra Hall to discuss the week’s trending social media topics from Instagram’s hidden likes to Facebook’s new holiday marketing plan. 

 

The Mystery of the Missing Instagram Likes (00:00 – 09:58)

 

We’re starting things off with a discussion on one of the biggest changes Instagram has begun to test out. Beginning this month, users in certain countries will no longer be able to see how many likes a post received. The team is weighing the pros and cons of this along with a few other hot topics trending now in the social media sphere. 

 

It’s the Holiday Season Somewhere (09:58 – 24:38)

 

They say it’s never too early to get into the Christmas spirit. And if Facebook had it their way, they’d have you planning your holiday campaigns while you hang out on the beach. Nearly six months before the holiday season truly kicks off, Facebook released its tips for holiday ad campaign planning. The team is talking about this new release and is giving their thoughts on Facebook’s advice. 

 

When in Ashburn… (24:38 – 28:50)

 

If you’re paying close attention to your Google Analytics account, you may have noticed a dedicated “fan base” from Ashburn, VA. We hate to break it to you, but no, you don’t have an army of Ashburn locals waiting on your services. Instead, your account is one of the many affected by Ashburn bot data. But what does this mean? Layla is breaking it all down, explaining the misleading data, and telling you how to fix this issue. 

 

Inspired to get campaign planning? 

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Follow Taylor Lizura:
Taylor is a Senior Content Editor at KWSM. She is a passionate storyteller who gets excited about learning the language of the brands she works with. Taylor loves film, television and Twitter.