Changing Your Social Media Strategy During COVID-19

We’ve all read the memes, “March 2020 was quite a decade,” or “Is today March 40th?” True, they add a bit of comic relief to a stressful situation, but it’s important to think about the source they’re coming from. 

The coronavirus has changed our world virtually overnight. That includes the way we relate to others, shop, eat and do business. In response, it’s crucial that companies take a look at their messaging, making sure it includes a sense of empathy, sensitivity, and trust. Here are a few important things to keep in mind.

Take-Two:

Social media content and blogs are often written ahead time. It’s key to review upcoming blog/social media content to identify topics that may be insensitive. Identify helpful information to share. You should also consider what your audience needs to hear from you. Promote what you’re doing within the context of what’s happening in the world.

I Beg To Ask The Question:

It’s important to ask yourself, what should our audience know about how we’re handling this? How can we calm our audience’s fears? What might our audience be nervous or scared about? Once you’ve reviewed your strategy, you can begin evaluating the factors that go along with messaging, social media and websites.

We’re All In This Together:

Figure out a way to relate to your consumers through this difficult period. It would be ideal for brands to choose marketing strategies that will resonate with consumers after this ends.

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