The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
AI is the shiny new toy that everyone is playing with. It’s fun, it’s powerful, and it’s making businesses more profitable. We can do more with less. Great, right? Mostly.
When most business owners hear the letters “AI,” their minds immediately jump to generative content. There are tools that write emails, draft social media captions, or generate images with varying
Specialty manufacturers often focus heavily on production while marketing remains an afterthought. You have likely experienced the frustration of investing in disjointed tactics, such as a social post here, or
When launching any serious lead generation strategy, true operational success hinges entirely on a cohesive, synchronized bond between marketing, sales, and operations. Too often, the standard corporate response to growth
Running a business when the market turns volatile feels a lot like navigating a ship through heavy fog. Visibility drops, the noise from the headlines gets louder, and every decision
If you’re a CEO struggling to find talent, the first place to focus your energy is the Careers page on your website. Most companies treat this page as a digital
Running a business when the digital landscape undergoes a massive transformation can feel like trying to anchor a ship in the middle of a typhoon. Recently, Google made its most
Economic downturns create a survival-of-the-fittest environment where the instinct is to retreat, but the most successful leaders choose to advance. Smart business owners understand that maintaining visibility during a recession
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
