The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Running a business when the digital landscape undergoes a massive transformation can feel like trying to anchor a ship in the middle of a typhoon. Recently, Google made its most
Economic downturns create a survival-of-the-fittest environment where the instinct is to retreat, but the most successful leaders choose to advance. Smart business owners understand that maintaining visibility during a recession
Running a business right now feels like navigating a room where the lights keep flickering. Between war, tariffs, rising labor costs, fluctuating raw material prices, and the volatility of fuel
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an HR function – only activated
Every business owner eventually reaches a crossroads where they must ask a difficult question: Have you built a valuable, transferable asset, or have you simply created a high-paying job for
The digital landscape is currently shifting under the weight of a content explosion. As AI tools make it possible for anyone to flood the internet with generic articles in seconds,
When Google announces a major “Core Update,” the most recent one documented here, my inbox typically receives a question from concerned business owners and C-Suite executives. The common anxiety is
The digital landscape is currently navigating what experts call a “trust recession.” With the explosion of AI-generated data and the “sea of sameness” in online content, the average consumer is
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
