The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
In today’s competitive landscape, a robust lead generation strategy is the lifeblood of any thriving business. It’s not just essential for growth; effective lead generation is your insurance policy against
As the owner or C-suite of a mid-sized business, your focus is on a clear path to growth. You build budgets around tangible outcomes and direct your teams toward channels
Nearly every business leader we speak with shares a common aspiration: to fill their lead pipeline with qualified prospects. But what happens after that initial spark of interest? Far too
In today’s hyper-connected yet noisy digital landscape, breaking through the clutter to drive meaningful business growth has become an unprecedented challenge. As a digital marketing agency specializing in lead generation,
As KWSM’s VP of Strategy, I’ve seen firsthand the anxieties that arise with shifts in the digital marketing world. There’s a lot of chatter out there about the demise of
Mergers and acquisitions (M&A) are transformative events for business owners, often viewed through the lens of financial statements, legal frameworks, and operational synergies. While these elements are undoubtedly crucial, overlooking
The Shift in LinkedIn Analytics: Beyond Vanity Metrics For years, marketers focused on high-level metrics on personal LinkedIn profiles like impressions and follower counts. While these still offer a snapshot
Imagine your website as the digital storefront of your business. Just as you wouldn’t leave a physical location untidy or in disrepair, your online presence demands the same attention to
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
