KWSM Atlanta knows how to work hard–and play even harder. The Atlanta team took a well-deserved trip to Lake Burton, a beautiful man-made lake an hour north of metro Atlanta. When the team arrived we were met by Stephen … Read More
An Employee Advocacy Program is a must in today’s economy. It’s a critical part of the company’s marketing plan and key to its success and longevity within its respective industry. Now more than ever, people are looking towards influencers for … Read More
Just when you think social media couldn’t possibly think of something else to update – it does. This week Pinterest added a new feature that picks up on stress pinning and prompts breathing exercises, Twitter adds LiveCut to Media Studio, … Read More
If you’re a business owner with a service or product to sell, you’ve likely adopted a Facebook Ads strategy as part of your digital marketing efforts (if not, we can help change that!) You may be running and managing the … Read More
It’s Christmas in July, and we’re celebrating! This week on the Social Media Help Desk, Content Editors Ivana Hermida and Layla Lameijer got together with our guest host Alexandra Hall to discuss the week’s trending social media topics from Instagram’s … Read More
Last year YouTube introduced YouTube Reels, a feature on the video platform that took a page straight from the books of Instagram, Snapchat, and now Facebook. Now called YouTube Stories, this feature is very similar to the now popular Instagram … Read More
At KWSM, we pride ourselves on our core values (see below), but we also incorporate many other traits to better our day-to-day roles as digital marketers, such as taking ownership. What does it mean to take ownership at work? Taking … Read More
Christmas in July? According to Facebook, it’s never too early to start holiday planning. As one of their longest-running and largest research studies to date, Facebook IQ has compiled a complete holiday marketing guide with over 30 dynamic insights … Read More
Sometimes with social media updates, there is no “heads up!” given. This week users on Instagram and Twitter experienced this, while LinkedIn revealed the result of a shift they also made right under their user’s noses. Here is what’s changed … Read More
Every three months, we invite local entrepreneurs and professionals to KWSM to speak to our team on topics that help with personal growth inside and outside of work. Having days put aside to focus on the well being of our … Read More